It seems Fallout 4 has an affect on everything, even porn. The most anticipated game of 2015 has already created sales records. According to reports, Bethesda, the game publisher has already over 12 million copies shipped between all three platforms, and more than 400,000 people playing concurrently on Steam, breaking the record previously set by Grand Theft Auto V. However the least mentioned casualty of Fallout 4 seems to be porn and popular adult content website, Pornhub.
PornHub announced a 10% drop in traffic last week among videogame fans the day Fallout 4 was released. Using anonymous user affinity profiles from analytics, the site saw the biggest drop between 6AM and Noon, and then again between 6PM and 10PM, hours, the time when Pornhub gets majority of its visitors.
“We can’t say we’re too surprised with what happened to our traffic during peak gaming hours,” Pornhub VP Corey Price told GamesBeat. “Based on the data, it looks like a huge surge of people decided to indulge in some wasteland wandering by taking the day off of work and school to play, while the rest of the world had to wade through what we assume were the longest hours of work ever in anticipation of some alone time with their consoles.”
Pornhub is among the top 100 most popular websites on the Internet, according to Amazon-owned analytics firm Alexa Internet, so a 10-percent drop from a million plus daily visitors is nothing alarming. Pornhub, for its part, doesn’t seem to have any hard feelings about the loss.
“As huge fans of the game, we can’t say we blame anyone for swapping Pornhub time for some Pip-Boy surfing instead,” said Price. “We would have done the same.”
Porn, however, continues to retain its stranglehold over Internet. A report from ExtremeTech estimates as much as 30% of the data transferred over the Internet in any given day is porn.
MindGeek, owner of eight of the 10 biggest porn sites, occupies more bandwidth than Amazon, Twitter, or Facebook, according to Slate. A 2009 study at University of Montreal of men in their 20s who’d never seen porn ended when researchers couldn’t find any men in their 20s who hadn’t watched at least some porn.
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