Buyers have always had a passion for motorbikes and it is indeed the best transport in an overpopulated country like India. Travelling by bikes in India has its own charm and the person can easily cross huge traffics in comparison to automobiles hence motorbike is considered to be the fastest mode of transport. In metropolitan cities like Mumbai, Kolkata and Delhi where there are other means of transport like the local railways, bus services and metros, the fun of owning a new bike in India is still invaluable when it comes to endless traffic jams and narrow street lanes.
Bikes in India have been able to attract a wide segment of buyers including the financially middle class to the lower-middle class families. On the other hand owning a bike is a necessity for people staying in small towns and cities in India, where there are no facilities of local railways or bus services and metros. In remote villages it has been seen that the bikes are used not only as a means for humans to travel but also for goods. Even otherwise in cities too, an entire family tries to accommodate and enjoy themselves onto the bike!
As per ICRA research services report, bikes industry in India has been the largest in terms of volumes and it has shown a positive growth from 2011 till 2014. The total volume of scooters sold increased by 9% in the last five years with the statistics of 15% in 2008-2009 to 24% in 2013-14. At the same time the domestic motorcycle volumes have also increased by a 10% YoY i.e. Year over year and a robust 30% as per 5m 2014-2015. The ever increasing demand of the scooter and motorcycles has encouraged the Original Equipment Manufacturers to launch new models.
As per statistics scooter is used by both the males and females and hence it has more demand. Overall, as per the research the domestic motorcycle segment is expected to grow in the coming years and it would in turn also depend on the pace of India’s economic growth which will further enable to low segment population to grow to next higher level of income and penetrate in the purchase of the bikes.
As per statistics scooter is used by both the males and females and hence it has more demand. Overall, as per the research the domestic motorcycle segment is expected to grow in the coming years and it would in turn also depend on the pace of India’s economic growth which will further enable to low segment population to grow to next higher level of income and penetrate in the purchase of the bikes.
Based in New Delhi, Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of popular Hero Motorcycles and scooters. Originally Hero Honda was a joint collaboration of Hero Cycles of India and Honda of Japan. The 25 years collaboration came to an end in 2010 and subsequently in August 2011, the company was named as Hero MotoCorp Ltd. with a new corporate identity. Hero Motorcycles has four manufacturing units in India with a production capacity of 7.6 million two wheelers every year. Hero Motorcycles has introduced the “GoodLife Program” which provides Privilege card packed with rewards and also free riders’ insurance worth 1 lakh. The company provides free of cost safe riding concept and it is India’s greenest company which has taken the initiative to become Environmental friendly. The company strives to bring new motorcycles in India every year.
The company has declared its aim of accomplishing revenue of $10 billion and volumes of 10 million two-wheelers by 2016–17. Hero Motorcycles has plans to bring in several new products in the market this year with an objective of retaining its top position in the market. The list of new bikes that Hero Motorcycles plans to release in India in 2015 are:
- Hero Leap Hybrid Scooter: Expected price: Rs. 75,000 Rs. 1.10 lakh, Expected launch: Early 2015Hero ZIR 150cc Scooter: Expected launch: Q1, 2015, Expected price: Rs. 75, 000 - Rs. 90, 000;
- Hero HX250R: Expected price: Rs. 1.5 lakh - Rs. 2.0 lakh, Expected launch: Mid 2015;
- 2015 Hero Impulse: Expected price: Rs. 90, 000 - Rs. 1 lakh, Expected launch: Mid/ Late 2015;
For people of Ahmedabad since there are no local rails and metro, two wheeler is one of the most important transports. With the all new facelift releases buyers can now opt for any of the fuel efficient bikes and scooters from Hero. For those who are already using old models they can now bid off the old ones and get a brand new motorbike and scooter from Hero. Buyers need to search online for dealers of Hero Motorbikes in Ahmedabad and get the latest Hero models and enjoy their ride with the most efficient bikes.
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